O stanowisku
Hi, I’m Tim https://www.linkedin.com/in/mccanntimothy/! I run Scaled Outbound at Ashby. We’ve spent the last year building the system: campaign architecture, the tooling stack, and the automated email and LinkedIn motion that reaches buyers with thoughtful messaging at a volume no human team can match.
Here’s where it breaks. The moment a campaign ships, my attention is already pulled to the next priority. So the work that makes a good campaign great isn’t happening with the level of care it deserves; refreshing and optimizing copy before it fatigues, finding creative new hooks by pulling in from the amazing content library and listening infrastructure, and partnering with other members of the team to create a complete ‘happy prospect > customer journey’. This role exists to close this gap. We’re looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live.
What you’ll be responsible for in this role
Optimizing and scaling outbound campaigns. You will develop highly iterative experimentation methodology sprints to constantly improve the quality of existing campaigns and ensure we land the right message, at the right time, with the right…
Czy do nas pasujesz?
Be deeply curious, have great taste, and get energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling learnings from across the business into thoughtful, genuinely valuable, and high-converting campaigns.
Be copy-obsessed, able to look at an underperforming sequence, understand why, and then fix it.
Bring curiosity and first-principle thinking to performance analysis and conversion optimization.
Have strong taste and care for refreshing copy, finding creative new hooks from the content library and listening infrastructure, and partnering with other team members to create a complete happy prospect to customer journey.
Be familiar with, or open to working in, the stack of Clay, Hubspot, Instantly, HeyReach, and Twain; having used all of these tools before is not required.
Czym się zajmiesz
Optimize and scale outbound campaigns by developing highly iterative experimentation methodology sprints that constantly improve the quality of existing campaigns and ensure the right message, at the right time, with the right contact.
Co-own the email and LinkedIn sequences with the Program Manager, covering sequence refresh, new angles, and killing fatigue before it shows up in the numbers.
Keep the automated motion from going stale, ensuring it gets better over time instead of aging out.
Own copy optimization and conversion, looking at an underperforming sequence, understanding why, and fixing it.
Own the Twain prompt library that shapes 1:1 generated copy, tuning it so personalization at volume reads like a sharp human wrote it, not a machine.
Own QA and performance analysis for the automated motion, quickly and decisively concluding what is and isn't working and redesigning and optimizing into conversion.
Collate and integrate materials and learnings from Sales, PMM, and Content, working directly with Sales Managers, Product Marketing, and Content to pull fresh proof points, launches, and data into active sequences.
Co-own program-level physical touches, which will vary from ICP-tailored gifting to event invitations and user group meetups.
Benefity i zalety
Brzmi jak oferta dla Ciebie?
Do negocjacji · Ashby
Na stronie firmy Ashby · ~2 minuty
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