O stanowisku

Hi 👋 I’m Rosalia https://www.linkedin.com/in/rosaliacefalu/, and I look after our Product Marketing team at Ashby. I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I've worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, Anum, with whom I'd spent those early days at HubSpot, and was inspired by the level of thoughtfulness and operating principles I saw and read about. I joined Ashby in April of 2024 to lead Product Marketing, thrilled to build something meaningful with people I admire, and to help shape the future of hiring in a way that's thoughtful, effective, and human.

We're a small team with high standards and mutual respect for our teammates and community. The way we do Product Marketing at Ashby reflects that, all with a good dose of fun 🎉. We value clarity over cleverness, lean into autonomy, and treat writing well and first-principles thinking as core parts of the job. We avoid jargon, favor plain English, and focus on helping customers and prospects genuinely understand what our product does and how it can help them.

Ashby

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Czy do nas pasujesz?

Product Marketing
Sales Enablement
Competitive Intelligence
Solutions Consulting or Sales Engineering

Czym się zajmiesz

Conduct deep research and develop messaging for the full Enterprise buying committee: Finance, Legal, Analysts, Heads of Talent, RecOps, and other stakeholders that don't show up the same way in smaller segments.
Translate Ashby's company-level narrative into a story that resonates with Enterprise and upper mid-market buyers.
Maintain the Enterprise messaging framework that empowers Sales, Solutions Engineering, and Customer Success to communicate, sell and service Ashby’s differentiation with confidence.
Partner deeply with Sales Leadership and Solutions Engineering to identify opportunities within the segment
Develop Enterprise-specific enablement and build campaigns and materials that support the Enterprise sales process.
Act as the source of truth and connective tissue between Marketing, CS, and Sales on how to speak to the Enterprise buyer, overall messaging and collateral
Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams to move forward audience positioning and other key initiatives.
Own the content and collateral that's unique to Enterprise: case studies, decks, one-pagers, and campaigns, including 1-1 and 1-to-few ABM built for this buyer set.
Support TCO reports and ROI content that help Enterprise buyers and champions justify Ashby internally.
Make sure CS, Sales, and Marketing are aligned and working from the same Enterprise messaging.
Support Enterprise ABM initiatives: Support enterprise messaging for the marketing ABM program with the content, and compelling creative campaigns that support 1-1 and 1-to-few messaging.
Analyst Relations Briefs: Partnering with Analyst Relations to prepare and brief analysts and press on Ashby’s offerings.
Sales Leadership Strategic Initiatives: Work with Sales Leadership to translate big ideas and top company priorities into actionable assets, initiatives and roll outs that the Sales Team can use to drive deals forward.
Enterprise buying committee messaging: Build out messaging tailored to secondary Enterprise stakeholders (Legal, Analysts, RecOps) who influence but don't lead the buying process.
Enterprise sales deck refresh: Partner with Sales leadership to refresh the core Enterprise pitch as our narrative evolves.
Cross-functional alignment: Make sure CS, Sales, and Marketing are aligned and using the same Enterprise messaging as new campaigns roll out.
Love the complexity of Enterprise buying: multiple stakeholders, longer cycles, higher stakes.
Are a confident writer who can flex a company narrative to resonate with a more sophisticated, skeptical buyer.
Are comfortable owning your own copy and collaborating with design to produce polished, Enterprise-grade assets.
Like partnering closely with Sales and being in the room for their biggest deals.

Benefity i zalety

You’ll get the time to do things the right way; we put a lot of emphasis on high quality work and avoid quick hacks as much as possible.

10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.

Unlimited PTO with four weeks is recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅

Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.

Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!

$100/month education budget with more expensive items (like conferences) covered with manager approval.