Most In-Demand Skills in Polish Job Ads: 2026 Data
Most in-demand skills in Polish job ads, ranked using 349 HowdyJobs listings with pay ranges. See how demand differs by role and how to use the data.
By Zofia Krawczyk
· 4 min read
Prefer Polish? Read the polish version.
You are scanning jobs in Poland, and every advert seems to ask for a different combination of tools, languages and experience? In our sample, the most in-demand skills in Polish job ads were sales, customer service and CRM: they appeared in 52, 44 and 33 of the 349 adverts with structured required-skill tags. These are findings from HowdyJobs listings with published pay ranges.
The most in-demand skills in Polish job ads, ranked
| Required skill | Adverts | Share of 349 tagged adverts |
|---|---|---|
| Sales | 52 | 14.9% |
| Customer service | 44 | 12.6% |
| CRM | 33 | 9.5% |
| B2B sales | 31 | 8.9% |
| Excel | 30 | 8.6% |
| English | 25 | 7.2% |
| Meta Ads | 24 | 6.9% |
| Project management | 23 | 6.6% |
| E-commerce | 22 | 6.3% |
| Team management | 22 | 6.3% |
The order changes as soon as you narrow the search to a role. If you are deciding what to learn next, open several current HowdyJobs adverts for the same job title and compare the tasks as well as the tags.
Sales, marketing and customer success ask for different proof
Sales was the largest category in the salary-range sample: 137 adverts, of which 91 had required-skill tags. Sales appeared in 40 of those tagged adverts, B2B sales in 29 and CRM in 24. The practical question for an applicant is whether they can describe a sales process. Which customers did you approach? How did you track conversations and follow up? Naming the CRM product helps when the advert asks for one.
Marketing had 89 salary-range adverts and 75 with tags. Meta Ads was present in 22 tagged adverts, Google Ads in 17 and e-commerce in 16. Those are tool and channel requirements, so show a campaign or a small portfolio project. Explain what you measured and what you changed. A course certificate on its own says less about how you work.
Customer Success had 28 salary-range adverts, 25 with tags. Customer service appeared in 20. In Finance, 30 of 38 adverts had tags and Excel appeared in 12. Describe a resolved customer problem for the first role, or an explainable spreadsheet analysis for the second. Choose a role before comparing skills.
What should an English-speaking applicant learn first?
Start with the roles you can realistically apply for, then identify the repeated requirement you cannot yet demonstrate. For a sales role, that might be a CRM workflow. For marketing, it might be setting up and assessing an ad campaign. In Finance, it may be a specific Excel task. One finished example gives you something to discuss in an interview.
When searching, you may see the same concept under different labels. 'Obsługa klienta' means customer service; 'sprzedaż B2B' means business-to-business sales; 'zarządzanie projektami' means project management. Keep the employer's wording where it accurately describes your experience. In your CV, make the claim verifiable: 'Excel: built a monthly cost comparison using pivot tables' tells a reader more than 'advanced Excel'.
Is AI becoming a standard requirement?
An AI tag or one of the named tools ChatGPT, Claude and Gemini appeared in 21 of the 349 tagged adverts, or 6.0%. Seven of those ads were in Content/Design, six in Sales and five in Marketing. This suggests interest across several functions, but it does not show that every employer expects AI use.
Learning a tool is more useful when you connect it to the work. A marketer could explain how they checked AI-assisted copy against a campaign brief and measured the result. A customer-facing worker could describe how they verified an answer before sending it. That level of judgement matters more than adding 'AI' as a bare keyword. For wider context, Eurostat reported that 8.36% of Polish enterprises used AI in 2025, a different measure from skills requested in job adverts.
FAQ: skills and jobs in Poland
What are the most in-demand skills in Polish job ads?
Sales appears in 52 of 349 adverts with required-skill tags, followed by customer service in 44 and CRM in 33.
Do I need Polish to get a job in Poland?
Some roles are open to English speakers, but the working language and customer-facing duties vary by job.
Should I put AI on my CV?
Include it when you can explain a relevant task, the tool you used and how you checked the result. A generic 'AI' entry gives an interviewer little to evaluate.
How can I check whether a skill is in demand for my role?
Read five recent adverts for the same type of job. Record which requirements repeat, which are essential and which are optional, then match them to work you can demonstrate. Use the CV template to present that evidence clearly.
Pick a role and test the ranking against live adverts. That gives you a focused learning plan.
Sources
See open roles at tech companies in Poland and remote across the EU.