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Format: PDF

CV keywords by job area

The right keywords help recruiters understand your experience quickly and make your CV easier to find in applicant tracking systems. This guide gives you the terms for ten business job areas, and shows how to use them honestly.

For each area you get common job titles, skills and keywords, tools and platforms, and the metrics worth mentioning. The last pages explain how to use keywords naturally, with a short checklist to run before you apply.

Best for people tailoring a CV to a specific job description, or checking they are using the same language as employers.

What's inside

  • Ten job areas: marketing, sales, customer success, operations, product, data and business analytics, content and design, people and HR, finance, and supply chain and procurement
  • Job titles, skills, tools and metrics for each area
  • A five-step method for using keywords naturally and showing evidence
  • A quick keyword checklist to use before submitting your CV

Frequently asked questions

What are CV keywords?
Job titles, skills, tools and metrics that recruiters and applicant tracking systems (ATS) search for. The right keywords help your CV get found.
How do I choose keywords for my CV?
Take them from the job ad and keep only the ones that match your real experience.
What is an ATS?
An applicant tracking system: software companies use to collect, search and filter job applications.