About the role
A Senior Paid Social Specialist is responsible for planning, executing, and optimizing paid social media campaigns across multiple platforms to drive business objectives and maximize return on ad spend.
Do you fit?
Proven experience managing large-scale paid social campaigns with significant budgets.
Deep understanding of social media advertising platforms and their respective ad managers.
Strong analytical skills and proficiency with data analysis tools and platforms.
Experience with conversion tracking, pixel implementation, and attribution modeling.
Excellent communication skills for presenting results and strategies to clients or internal teams.
Ability to work independently and manage multiple projects in a fast-paced environment.
What you'll own
Develop and implement comprehensive paid social media strategies across platforms like Meta, LinkedIn, and TikTok.
Manage and optimize daily campaign budgets, bids, and targeting to achieve performance goals.
Analyze campaign performance data and generate detailed reports with actionable insights for stakeholders.
Conduct A/B testing on ad creatives, copy, and audience segments to improve conversion rates.
Collaborate with creative teams to develop compelling ad assets and landing pages.
Stay updated on platform algorithm changes, new features, and industry best practices.
Sound like you?
Negotiable · MTA Digital
On MTA Digital's website · ~2 minutes
