Marketing Communication Director (she/he/they)

About the role

Scope of Responsibilities: - Develop and execute a comprehensive, long-term marketing communication strategy for the Żabka brand and its portfolio of private labels, ensuring consistent positioning and brand equity across all touchpoints. - Lead the planning, implementation, and optimization of large-scale, multi-channel 360° marketing campaigns, with proven success in both offline and digital environments.

Requirements

• Minimum 10 years of experience in marketing and communication, including at least 6 years in senior leadership positions within dynamic, consumer-focused organizations.

• Proven track record of developing and implementing innovative, high-impact communication strategies that drive business growth and brand differentiation.

• Strong ability to translate business and marketing objectives into actionable, measurable communication plans.

• Exceptional stakeholder management skills, with experience collaborating at executive and cross-functional levels.

• Strategic mindset combined with agility and resilience in fast-paced, constantly evolving environments.

• Deep understanding of emerging trends in marketing communication, consumer behavior, and digital transformation.

• Demonstrated ability to challenge conventions, foster innovation, and lead change initiatives.

• Solid financial acumen with expertise in managing and optimizing large marketing budgets.

• Inspirational leadership style focused on empowering teams, nurturing talent, and building high-performance cultures.

• Excellent command of English, both spoken and written.

Responsibilities

1. 1

   Develop and execute a comprehensive, long-term marketing communication strategy for the Żabka brand and its portfolio of private labels, ensuring consistent positioning and brand equity across all touchpoints.

2. 2

   Lead the planning, implementation, and optimization of large-scale, multi-channel 360° marketing campaigns, with proven success in both offline and digital environments.

3. 3

   Define and oversee strategic communication frameworks aligned with corporate objectives and growth ambitions.

4. 4

   Drive innovation in marketing communication by introducing new technologies and engagement platforms (e.g., AI-driven personalization, gaming, application ecosystems).

5. 5

   Manage the marketing communication budget, ensuring effective allocation of resources and measurable ROI across initiatives.

6. 6

   Establish and maintain a strong, distinctive brand presence in the market through strategic storytelling and data-driven insights.

7. 7

   Manage and mentor a high-performing team of managers and specialists, fostering a culture of creativity, accountability, and continuous improvement.

8. 8

   Collaborate closely with commercial, operational, and creative teams as well as external agencies to ensure seamless execution and alignment across all marketing activities.

9. 9

   Contribute to the company’s innovation agenda and long-term brand vision.

Benefits & perks

• A real opportunity to shape the brand’s communication and lead large-scale, nationwide 360° campaigns
• A high level of autonomy and trust — your ideas will genuinely make it into execution
• The opportunity to work on ambitious projects across a wide range of channels, including ATL, digital, OOH, and retail
• Collaboration with experienced teams and leading agencies in the market
• Opportunities to develop your strategic and creative skill set
• A dynamic working environment where there is always something happening and no room for boredom
• A hybrid working model — 3 days from the office and 2 days from home