About the role
Head of Brand
Marketing
Warsaw / Rzeszow / Remote
Apply now
G2A.COM is the world’s largest marketplace for digital entertainment. To date, more than 35 million people from 180 countries have purchased over 145 million digital items on our platform. Why? Sellers from around the world offer a wide selection of more than 125,000 digital products, including game and software keys, gift cards, subscriptions, DLCs, in-game items, and various forms of digital entertainment. We are a secure shopping platform where sellers guarantee instant delivery.
What else sets us apart? G2A.COM is powered by a team of 400 exceptional professionals representing 12 nationalities. Most of us work in a hybrid model, while some work remotely or from an office at a location of their choice. Our R&D center is located in Rzeszow, and we also have an office in Warsaw. The company’s headquarters are located in Hong Kong, while our central office is in Amsterdam.
We address each other by our first names, support one another, and share knowledge. We operate based on the principles of DEI - Diversity, Equity & Inclusion. We provide extensive opportunities for professional development - in 2025, we organized approximately 86 development and wellbeing initiatives.
We work in a dynamic, rapidly changing environment, continuously implementing and leveraging the latest technologies, such as artificial intelligence (AI) and augmented reality (AR), as well as specialized cybersecurity solutions.
G2A is a…
Do you fit?
Experience in a similar role and have led large, complex projects requiring you to bring together strategy, creativity, and business
Strong track record of 360° brand campaigns and a solid understanding of how to leverage the potential of digital and media to make a brand genuinely more relevant and impactful
See the brand as more than just communication, understand how Brand supports business objectives and can effectively connect the two worlds
Can turn strategy into a clear action plan, setting priorities, providing direction, and ensuring effective execution
Take ownership of your areas
What you'll own
Setting the brand direction - developing G2A’s brand strategy and positioning, while ensuring the brand remains consistent, distinctive, and relevant to our audiences
Turning strategy into big ideas - creating and leading integrated 360° brand campaigns that connect different channels, teams, and brand touchpoints
Planning the brand ahead - developing an annual Brand Plan and activation calendar that sets the direction for key activities and initiatives
Building G2A’s position within the category - developing category marketing and identifying new ways to further differentiate the brand in the market
Growing social & influencer marketing - creating a strategy that enables the brand to stay close to its audiences, culture, and the topics that matter to them
Creating valuable partnerships - identifying and developing strategic collaborations and co-marketing initiatives that strengthen both the brand and the business
Making data-and insight-driven decisions - leveraging research, customer insights, brand health metrics, media mix modeling, and marketing effectiveness analyses to evaluate direction and make informed decisions
Connecting perspectives and working closely with Performance, Loyalty, Creative, and PR teams to ensure all marketing activities contribute to a shared goal
Leading Brand teams - managing teams responsible for Brand, developing their capabilities, strengthening ownership, and creating an environment where people can work effectively and independently
Building a strong Brand function at G2A - evolving the way we work with the brand and strengthening the role of Brand in delivering business objectives
Benefits & perks
Sound like you?
Negotiable · G2A
On G2A's website · ~2 minutes
