About the role
Hey there!
We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.
Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across seven European countries – Czech Republic, Slovakia, Poland, Romania, Croatia, Montenegro, and Lithuania – with our Business Intelligence operations based in India and two hubs in London and Madrid.
Do you fit?
At least 3 years' experience as an SEO specialist.
Fluent English, both oral and written (at least C1).
Knowledge of ranking factors and search engine algorithms.
Working knowledge of how AI search and answer engines (AI Overviews, ChatGPT, Perplexity, and similar) retrieve, rank, and cite content, and how this differs from traditional search engine ranking factors.
Experience with structured data/schema markup implementation.
Familiar with a range of SEO and AI-visibility monitoring tools and the latest trends and best practices in SEO, SEM, and AI-driven search.
In-depth experience with website analytics tools (e.g. Google Analytics).
Knowledge of Google Search Console.
An annual bonus
5 weeks of holiday
Flexible working hours and hybrid working arrangements
An individual career development plan
Meal allowance
Cafeteria Benefit System (sports, culture, travel, health)
Employee events, well-being programs, and internal activities
Employee Referral Program
International environment with stable background
In-house barista, refreshments, and weekly fruit days
Access to internal tools and modern HR processes
Partner discounts (Dr. Max, Datart, Škoda Auto, and other)
What you'll own
Define and lead the international organic growth strategy, with direct accountability for traffic, visibility, customer acquisition, and revenue generated through SEO.
Plan and execute technical and on-page SEO initiatives, optimizing website architecture, content, internal linking, and keyword strategies to maximize search engine rankings.
Develop and enhance brand visibility across both traditional search engines and AI-powered platforms (ChatGPT, Copilot, Gemini, Perplexity, Google AI Overviews), ensuring content is optimized for LLM discovery, retrieval, and citation.
Own the structured data and schema markup strategy, while monitoring brand presence in AI-generated answers and establishing dedicated AI visibility KPIs alongside traditional SEO metrics.
Collaborate with content, development, and PR teams to strengthen brand authority, trustworthiness, E-E-A-T signals, and digital PR/link-building efforts, increasing both search performance and AI recognition.
Analyze and report on organic channel performance using SEO and AI visibility tools, translating data into actionable business insights and promoting SEO and AI search best practices across the organization.
Benefits & perks
Sound like you?
Negotiable · FORTUNA
On FORTUNA's website · ~2 minutes
