Digital Activation Specialist

About the role

The Digital Activation Specialist is an individual contributor who demonstrates mastery in digital activation, marketing technology platforms, and operational excellence. This role leads the execution of complex multi-channel campaigns, establishes governance and activation standards, serves as a technical expert and trusted advisor, and contributes significantly to departmental growth through process improvement, mentoring, and knowledge sharing.

Pay Transparency

11,700– 14,500 PLN gross monthly on contract of employment (umowa o pracę)

The posted pay range represents the company’s good …

Requirements

• Digital marketing

• Communication skills

• Marketo

• Marketing operations

• Marketing technology

Responsibilities

1. 1

   Lead execution of complex multi-channel digital marketing initiatives across enterprise marketing platforms, establishing and maintaining activation standards, governance, quality assurance processes, and compliance protocols.

2. 2

   Serve as the enterprise technical expert and escalation point for complex platform issues, campaign challenges, and integration-related concerns, translating platform capabilities into effective activation recommendations and solutions.

3. 3

   Manage high-priority and strategic campaign launches while ensuring execution accuracy, scalability, and adherence to established standards, including validating campaign tracking, attribution models, and measurement accuracy.

4. 4

   Partner with Analytics and Marketing Operations to ensure data governance, reporting integrity, and measurement consistency, while identifying and recommending process improvements and automation opportunities that improve quality and scalability.

5. 5

   Create, maintain, and continuously improve platform documentation, operational playbooks, training materials, and standard operating procedures, recommending platform enhancements based on operational expertise.

6. 6

   Operate as a trusted advisor and innovative thought leader, mentoring and coaching team members, supporting onboarding and skill development, and contributing significantly to the overall growth and quality of the department.