Social Media Specialist

About the role

A Social Media Specialist oversees how an organization presents itself on social platforms, producing content and interacting with audiences to expand brand visibility and build community.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field

• Demonstrated experience running social media accounts for a brand or organization

• Solid grasp of the major social platforms and how their algorithms work

• Excellent copywriting and visual storytelling abilities

• Knowledge of social media analytics and scheduling tools

• Capacity to work on your own and manage content calendars effectively

Responsibilities

1. 1

   Shape and roll out social media strategies that support marketing objectives

2. 2

   Produce, select, and schedule engaging content across a range of social platforms

3. 3

   Keep an eye on social channels every day and reply to comments, messages, and mentions

4. 4

   Measure and report on social media performance metrics and audience insights

5. 5

   Team up with marketing and design teams to develop campaign assets

6. 6

   Keep up to date with social media trends, platform changes, and recommended practices