GLOBAL SENIOR BRAND MANAGER - PNA

About the role

Asahi Europe & International is a premium scale brewery group headquartered in Prague with operations spanning Czech, Slovakia, Poland, Romania, Hungary, Netherlands, Italy, UK and with exports to over 90 countries. With over a 128 years of history, our portfolio includes premium local and international brands including Pilsner Urquell, Tyskie, Dreher, Kozel, Peroni, Grolsch and Japan’s most well-known beer Asahi Super Dry. With 15 world class breweries and around 10,000 people, we leverage our scale, our heritage, our brands as well as the capability and passion of our people to accelerate growth and the development of the category both locally and abroad.

Based in London and reporting to the Global Senior Marketing Manager, the Global Senior Brand Manager will act as the global centre of excellence for shopper marketing, occasion development and trade activation across the Peroni Nastro Azzurro portfolio.

The role is responsible for translating global brand strategy into compelling activation frameworks that drive recruitment, conversion and premium value growth across channels and markets. Through the development of world-class activation toolkits, occasion platforms, bartender advocacy programmes and serve strategies, the role will elevate how consumers experience Peroni Nastro Azzurro across all online and offline trade environments.

Working closely with local market teams, commercial functions and agency partners, the role will…

Requirements

• 6+ years of professional experience, preferably in a FMCG/consumer goods organization.

• International experience required (not necessarily work related)

• Proficiency in English a must, Italian a benefit

• Strong written and verbal communication skills.

• Commercial and delivery focused mindset.

• Should have a generalist marketing background with a strong commercial focus.

• Consumer, shopper and market-centric mindset with strong curiosity and a passion for premium brands.

• Strong project leadership skills with exceptional attention to detail and executional excellence, whilst allowing deadlines to be met in full.

• Demonstrates the ability to influence, inspire and align multiple agency and stakeholder groups behind a unified brand vision.

• Strategic thinker with the ability to balance long-term brand building with short-term commercial opportunities.

• Commercial acumen with strong understanding of channel dynamics, route-to-market and customer requirements.

• Builds high-performing agency partnerships that consistently deliver strategic, creative and commercially effective solutions.

Responsibilities

1. 1

   Take charge of Global shopper marketing, occasion development and trade activation for the Peroni Nastro Azzurro portfolio. Create global activation principles, frameworks and best-practice standards that deliver premium visibility, activation effectiveness and execution excellence across key

2. 2

   Drive the creation of globally scalable occasion platform communications that reinforce the role of Peroni Nastro Azzurro at key consumption moments, making sure platforms are built for effective implementation in markets and for global commercial growth.

3. 3

   Serve as the main global activation partner to local marketing, trade marketing and commercial teams. Keep a proactive and integrated approach with lead growth markets, including developing and signing off local market activation plans, BTL and visual brand identity

4. 4

   Produce effective marketing communication and trade assets together with international agencies as part of the core Creative Idea for markets, ensuring a consistent and successful global brand rollout. Guarantee the brand toolkit is provided to markets on time, offering guidance where

5. 5

   Set up activation effectiveness frameworks and clear success metrics for shopper marketing and trade programmes together with local markets. Track adoption, monitor performance and identify ways to boost the effectiveness and efficiency of activation investment.